The Soul Sugar Joint, a page created on TikTok in December 2021, has stayed true to it's mission ever since: to explore Classic & Modern R&B/Soul, Jazz, Funk, and Alt R&B music.

Brooks Welch, also known as 'Soul Sugar,' is a Brooklyn-based content creator and tastemaker. Her content has recieved nods from Okayplayer, @sleepingongems, @welcometotheculture with a notable repost by Will Smith amplifying her reach.

Originally from Grand Rapids, Michigan, her favorite sound is rooted in the soulful, uplifting music that surrounded her growing up.

Soul Sugar Joint's intentional niche created an organic international, intergenerational community of over 500K music enthusiasts and old souls (lovingly called "Sugar Cubes") across platforms (Instagram, TikTok, Spotify, and YouTube).

Her acclaimed "Songs That Have Me In A Chokehold" series has gone consistently viral, alongside her unveiling the backstories of beloved tracks, identifying samples, and connecting contemporary artists with their predecessors.

As an international DJ, Soul Sugar's open format approach to blending Classic and Modern R&B/Soul, Funk, Jazz, and global influences is described as "breezy and complex" (LISTEN HERE). Her popular DJ mix "THE 100K KICKBACK" garnered over 349,000 views on YouTube in 2 months (as of June 2024). Her refreshing sound earned her a Soulection Takeover (Episode #653), brought her to London, Southern Italy, corporate gigs (like SXSW with TikTok, Rivian, Audible, Topicals and Nordstroms) and put her on line ups with Questlove and Janelle Monae.